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Rick Herman's biography

Rick Berman presentation

"Big Green Radicals: Exposing Environmental Groups"
Western Energy Alliance Annual Meeting
Colorado Springs, CO
June 25, 2014

Note: presented by Rick Berman and Jack Hubbard of Berman Co. It is a
one hour slot on the agenda with Q & A at the end.. .the recording starts
moments into the powerpoint presentation...

Rick Berman: So we start out with negative public opinion, which is most
important to at least be aware that if you go out and you poll, this is what you
find. So that can be depressing at one level. But let me tell you something data
people don't often think about it. The whole theory here that I can't get into; but
it's the difference between people having a public opinion and people making a
public judgment; when people come to a so-called public judgment.

Public opinion is, "I'm a Democrat, or, I'm a Republican, and I like people who
have a 'D' or 'R' after their names." That's the public opinion about the Democrats
or the Republicans.

Public judgment is when the public decides that they want to vote for somebody
or not vote for somebody even across party lines based on some facts. Facts are
most important, and public judgment goes deeper than public opinion. When you
achieve public judgment about something, especially something that you are not
in favor of: you're willing to tax it, you're willing to ban it, you're willing to put
warnings on something. That's when you get public judgment, and the political
process won't go that far until there is public judgment about something.

Now again, there is a whole school of thought here that I don't want to get into.
But what we need to do is obviously be engaged in public judgment because we
can't do anything about the public opinion, certainly not in the short term. Maybe
never.

But public judgment can be on our side. Now, this is an attempt at public opinion,
this is when ObamaCare was going through the legislative process. And so we
put this ad in the New York Times, and basically said, "Hey, you ought to be
concerned about the health care bill." But, we didn't really say "why". All we said
is, "seniors might have to pay more money", or "your premiums might go up", but
there wasn't any fact here. So this is an attempt at creating public opinion about
something. Kind of soft top-line.

When you want to get into public judgment, you can't be on the
defensive. Because, when you're on defense you are always answering
somebody else's question. You have to be on offense. If you want to get public
judgment on your side; you have to start the conversation. People sometimes

ask me, "Well how do I know if I'm on offense or defense?" And I say, "Well
you're on defense if you're responding to somebody else."

If you're on offense, there are groups out there and I don't need to name names
or what have you, well yeah well take the labor unions for example. I am well
known for going after the labor unions for a thousand different reasons. And
people say, "Well, what's your offense?" I say, "I get up every morning and I try
and figure out how to screw with the labor unions. That's my offense."
(Inaudible.) I'm just figuring out how am I going to reduce their brand. How am I
going to take their brand, and everybody has a brand, that's that public opinion
brand.

So, there are 3 basic ways. I will tell you this. This is the niche business that I am
in. It's a very important niche, but it's the niche business that weYe retained to do.

I tell you, when I'm on offense, I'm going to reframe the issue. I'm not going to
allow the conversation to be based upon on how somebody else has framed the
issue. Because then I'm gonna be on defense. I'll be arguing over what they said.

Repositioning the opposition suggests telling people, "Oh, you think that this
group is a group that does X, well, let me tell you, what they are really doing is Y.
I don't care what they tell you that they are doing, they are doing something
else."

One of the classic cases, some of you may have even seen the ads that we do.
We represent a lot of agriculture interests who are being attacked by the Humane
Society of the United States. The Humane Society of the United States is not
connected to your local pet shelter. They raise money with these weepy ads on
television showing dogs and cats in crates and cages and they get a lot of
money. They get their 19 dollars a month. But, then they use the money to attack
farms, actually farmers, who raise all sorts of animals for food. Because the
Humane Society of the United States, if you look at them, and you don't have to
look at them very closely to see this, it's basically a vegan organization. They
don't want people killing animals for food.

So, repositioning them in the public's mind by saying, "Hey, give to your local
shelter, but don't give to the Humane Society of the United States because they
are not who they say they are," is an attempt at repositioning.

And then the third one is taking away people's moral authority. Getting people to
understand that these people, look the people in this debate that you are in with
today they weren't appointed to do this, they weren't elected to do this. You might
say that Polis was elected but he wasn't elected to play the role he is playing
today. So we have an unappointed group of people, an unelected group of
people, and they are managing public opinion, which in turn could conceivably

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get the public to vote a certain way or get politicians on another day to vote
another certain way.

So taking away their moral authority saying, "Who they hell are these people and
why are they the ones who are determining what the energy policy of the state or
of the country for that matter should be?"

So I told you this would be fast, and now I'm going to speed it up. I'm just going
to give you a couple of examples of how you do this. And then we'll get into a
larger conversation with Jack.

You'll be familiar with this ad, if you haven't seen it you are going to see it now,
but this is somebody else. This is the only ad that I have not done that I am going
to show you or the only thing that's up here. But this is somebody reframing the
issue.

AD PLAYS

https://www,youtube.com/watch?v=7H8Cz9woC2A
AD ENDS

You can see how somebody is reframing the debate. What you do often times in
framing is use analogies or metaphors and say, "Well if you like to drink then let
me tell you this is a better way to go if you're looking to get high. If you're just
looking for taste, well then go drink a Coke."

Here is another example. Now the unions right now are getting, unless you have
been living in a cave, have been pushing for an increase of the minimum wage at
the federal level. So they had this bus tour and they are going around on this big
bus. They go all around the country with this bus tour saying, "We need to raise
the minimum wage by 40 percent to $10.10." And so what we've done, because
sometimes we do things what you would call 'street theater,' what we've done is
that we've been chasing this bus around with our own bus or our own truck and
so wherever they go we go.

(Inaudible.)

We're reframing this debate so it's not just about going up to $10.10, there's
some other things that people need to think about.

You want to get people to say, one of my north stars is to get people to say, "You
know, I never thought of it that way before."

Because, if you can get people to say that, here's what you get: Instead of getting
the 'he said, she said debate', what you will get with the factual debate, often
times, you're going to get into people get overwhelmed by the science and 'I

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don't know who to believe'. But, if you got enough on your side you get people
into a position of paralysis about the issue.

(inaudible) We're not experts and so you don't want them trying to be experts.
But if you put enough information out there and say, "Well it could go to $10.10,
but you could also lose a lot of jobs, the Congressional Budget Office says you
can lose a lot of jobs." And again, we got a lot of ads on this thing.

You get in peopled mind a tie. They don't know who is right. And you get all ties
because the tie basically insures the status quo.

People are not prepared to get aggressive and in moving one way or another. I'll
take a tie any day if I'm trying to preserve the status quo.

Here is another one on reframing. Some of you may remember the card check
debate with unions who were trying to see to it that there would not be an
election to unionize the workplace. All you got to do is get people to sign cards
even under intimidating circumstances.

So we often times we'll use children or animals. If you want a video to go viral
have kids or animals. So we will use kids and again in a metaphorical way, in this
case, we are trying to show how the unions don't like to have real elections. So
we put it in context of an election for class president.

AD PLAYS

https://www,youtube .c om/watch?v= B ci3o89WAs
AD ENDS

So that gives you, again some sense, and by the way we like to use humor.
Some of you have seen our stuff on the fracking side.

We like to use humor because humor doesn't offend people and at the same time
they get the message. If you want to have a really hard-hitting message, that's
fine. Sometimes that's very appropriate. Sometimes we do that. But wherever
possible I like to use humor to minimize or marginalize the people on the other
side.

I talked about repositioning the opposition. Well, here is another union video,
which was very popular on repositioning. I mean, most people don't know much
about unions, right?

AD PLAYS

Version of this ad: https://^

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AD ENDS

Again, this is repositioning. This is getting people to say, "Oh yeah, I heard about
some of those things."

You know, when people hear about something, they have to hear about it more
than once for that to get in their head. We have to achieve something that I call
common knowledge.

That's another thing what I'm always working towards if we have enough time.
Common knowledge, to give you an example, if I were to do a survey in this
room and I were to ask you: "Which is more statistically more dangerous on a
miles traveled basis? To drive to Denver airport or to fly to your destination?
Statically, on a miles traveled basis drive or fly?"

Most of you would say it's more dangerous to drive to the airport. And I would
agree with you, and then I would say, "Is it 2, 4, or 8 times more dangerous?"

And all of you would say, "I don't know."

And then I would say, "Well, how do you know it's more dangerous?"

And you would say, "Well, everybody knows it's more dangerous."

And I would say, "Well how do you know? You particularly. Where did you find
out its more dangerous?"

And you would say, "I don't know. I've heard that. I've heard it a lot of times.
Everybody knows that."

I would say, that's right. That's common knowledge. And that comes from people
hearing something enough times from enough different places, people repeating
it to each other, that you reach a point where you have solidified your position.

If we can solidify the position on drilling, fracking, etc. We have achieved
something the other side cannot overcome because it's very tough to break
common knowledge.

It's very tough to break first opinions. You know the guy that gets to make the first
opinion, the first impression, has a huge advantage because people don't want to
admit they were wrong the first time.

So that's where offense comes in. That's where trying to get there early comes
in. Unfortunately, again, I've been working, in a lot of business sectors; people
never want to invest in being there early. They only want to invest in stopping
something that is a problem. And of course that's a problem after it becomes a
big problem. So take that for what it is worth.

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Here is another one on repositioning the opposition. This was on trial lawyers,
and trial lawyers who were suing food companies over obesity issues.

AD PLAYS

https://www.youtube.com/watch?v=vKWXaXkdbOw
AD ENDS

And these websites that you see: UnionFacts, ConsumerFreedom.com, etc.;
these are websites we maintain and we have about 25 different websites in our
firm, probably more than that on different niche issues.

The last thing I said is about diminishing moral authority. You know, Jack will talk
to you later about getting unique spokespersons. And our firm on the card check
debate I got George McGovern to come out and say that unions were wrong.

I represent some alcohol companies, I got Candy Lightner, who started Mothers
Against Drunk Driving, to come out and say that MADD was overreaching and
that she endorsed our position, our client position, rather than the MADD
position. That is a diminishing of moral authority.

When you can get people to be saying something that you wouldn't expect them
to be saying, it may be counterintuitive, it may be unusual, but the point is it
breaks through.

So in diminishing moral authority sometimes in this case you have to be tougher
because you are going after someone that's got a crown on their head and you
know, if you want to attack, when she was alive, if you were going to attack
Mother Teresa, you better have a very unusual campaign.

So hardball is something that I'm a big fan of, applied appropriately.

So you see that this is a big billboard near Times Square, and this was about the
Humane Society, and this was about trying to get people to say, "WTF where is
all the money that the Humane Society collects and they never give it to
shelters?"

I won't show you this whole video; you can go to this video on Google. You can
Google, lawyers in cages'. You want to talk about something that has gone viral.
This has had over 3 million views, and this is a parody of the very nice, soft
commercial about raising money for dogs and cats in shelters. But as I told you,
the Humane Society doesn't really put the money in the shelters. But the
Humane Society employs over 50 lawyers. They have more lawyers that are
suing businesses, basically agriculture businesses and the pet industry. They
have more lawyers than the White House. So this is a parody. I'll just show you
some of it.

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AD PLAYS

https://yyww : ygutu
AD ENDS

There's actually a longer version of this on the Internet where she says, 'We're
basically just like PETA, expect we have suits and deodorant'. But that's in the
longer version.

So, you know, what I am trying to do here is that I'm trying to frame this thing
logically for you. You know because people often times get in a reactive mode.
They get angry, then the anger leads to reaction, and that sometimes works, but
it's not the logical way to go.

The logical way to go is that obviously have a positive campaign, which you guys
have been doing very good with because that's that good public opinion
component. And, also explaining stuff to people.

The offense campaign that I talk about, the logic in the offense campaign is
diminishing the other side's ability to capture people's imagination and to become
credible.

I want the other side to not be credible. You can either win or they can lose, but
you're ahead either way. And so, that's the logic of this whole position.

Let me tell you a story about logic and then I'll have Jack come up here.

A guy walking down the street and he runs into an old friend of his, and they start
talking and his friend says, "how are you doing?" and the first guy starts
complaining. He's got a lower management position and he can't get ahead.

And his friend says, "You know why?"

And he says, "no".

He says, "Because you never went to college, you didn't get a degree."

He says, "Great, I'm in my 40s. What am I supposed to do about that now?"

And his friend says, "Go to community college here in town, they'll give you
schooling. You can go to school at night, and eventually you'll get a degree, then
you can get a promotion and you'll have a better life."

So it makes sense to him and he goes to the school. He talks to the dean.

The dean says, "Yes, we have a lot of adults who are coming in for continuing

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education. No problem at all. What do you want to study?"

He says, "I don't have any idea about any of this." He says, "Just give me a
suggestion."

The dean says, "Fine, here's what well do. Well start you out with a course in
History, a course in English, and a course in logic."

And he says, "Logic? Well, what's logic?"

The dean says, "You know what logic is, you learn certain facts that takes you to
a conclusion, and that conclusion can take you to another fact, and so on. And
you can build up a real awareness of something that you never knew before."

He says, "I don't understand any of this."

The dean says, "Let me give you an example." He says, have you got a
weedwacker?"

He says, "yeah."

He says, "Well that means you have a lawn."
He says, "Yeah I have a lawn."

He says, "You have lawn, my guess is you have a house."
He says, "I do."

He says, "You have a house, I assume you have a family."

He says, "I got a family."

"You got a family, I assume you are married."

He says, "I am."

He says, "If you're married, I assume you are heterosexual."
He says, "I am."

The dean says, "Do you see how this goes? One thing leads to another. This is
the logic in all of this. It's why they call them logical conclusions."

He says, "OK. I get it, I get it."

Two weeks later he is on the street and he runs into the same old friend he hasn't
seen in a long time. They start talking again.

His friend says, "How is it going?"

He says, "I took your advice, I'm going to school. I'm taking a lot of courses,
everything is great."

His friend says, "What are you taking?"

He says, "I'm taking English, I'm taking History, and I'm taking logic."
His friend says, "Really?" He says, "what's logic?"

He says, "Oh. You don't know what logic is? Let me explain it to you." He says,
"have you got a weedwacker?"

He says, "No."

He says, "Well, then you must be gay."
(Laughter.)

Jack Hubbard: So my name is Jack Hubbard, and I do own a weedwacker. And
I have a wife and two daughters. And it's tough to follow Rick on any of these
things becausehe does crack me up. But, he's really really good at what he does.
And some of you I met last night, and for those of you who I did not meet, I have
been working with Rick for eight years now. And prior to that, I was working on
Wall Street. And I sort of came to a revaluation when I was working on Wall
Street. I became convinced that everyone that I was working with and everyone
that I was working for were a bunch of crooks. And I became very very dispirited.
And I then made the decision that I was going to move to Washington D.C., and
now all the crooks go by "Senator" or "Congressman."

But, I can honestly say that the eight years that I have spent here working with
Rick have been nothing but fun and more importantly, as you'll see in this
presentation some of the metrics that we have for (inaudible) up to on the
environmental front ,we really are making a difference. And Rick sometimes likes
to say thathe doesn't like to get involved in anything he doesn't feel passionate
about. And I feel very much the same way.

And what we're doing here is so important because the implications if you folks
lose this thing, they will obviously be bad for you, it will be bad for your bottom
lines, it will be bad for your employees, but it's bad for the state, and it's bad for
68,000 people or even more who could lose their job.

But to rewind a little bit, I want start by telling how this whole thing came about.
Prior to us getting involved in Colorado, I guess this was maybe six to nine
months ago, we received some support from some companies and foundations
who had seen a lot of these past ads and campaigns that we ran, going after the

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Humane Society and other people, and they said, "My god, we need this for our
industry. For our cause right now because these anti-energy groups are getting a
free pass and no one is going on offense against them and hitting back hard."

So we received funding to start something called Big Green Radicals. And Big
Green Radicals was and continues to be a national campaign and the initial
targets of that campaign were the Sierra Club, NRDC, and Food and Water
Watch.

And if youYe wondering why those three organizations frankly, were the targets
of this public educational campaign, while theyYe all unique in general, theyYe
all very, very powerful nationally. TheyYe all very, very powerful in Washington
D.C. when it comes to lobbying. They are behind some of the most stringent and
nasty anti-energy initiatives and legislation out there. And most of them have
very, very large budgets. And we'll get into that a little bit later. But this is how the
campaign started.

So, we thought how are we going to kick off this campaign? Take the typical
Berman and Company model, in terms of undermining these folks credibility, and
diminish their moral authority.

So one of the first things we did was, we said, well, let's make this a little
personal. Let's find out whether these people are practicing what they preach.
And what we did was we conducted a whole bunch of intense opposition
research digging into their board of directors, and we pulled all of the title
information for all the vehicles that they own. And we released the report, of
which you'll see the findings in a minute, but it really took off and spread like
wildfire because it was a really damning report against them and their board of
directors. And this next clip shows you some of the coverage. This is just one of
the examples of the coverage that we received from that report.

NEWS CLIP PLAYS

http://vide o.foxbusiness.com/v/3507 4880 23001/sierra-club-executive- board-
NEWS CLIP ENDS

So you can get the gist of it right there. I won't continue. That was a piece of a
much longer segment that lasted for about five minutes of them just ripping on
the Sierra Club, and that television show on the morning, is the highest when it
comes to folks watching, it's the one that has the highest ratings on cable news.

So it's just one example of us really engaging in a way that, you know, gets
coverage.

There are so many people who are producing studies that collect dust on

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bookshelves. But one of the things we are really focused on is how do we take
the message, put it on a bumper sticker, and get it out to the public so it gets
coverage and you break through the 24/7 news cycle.

So, let's jump to Colorado. These are things you folks already know, but
Colorado is in a very unique position right now because you have these ballot
initiates, you have the Senate race, and you have the Governor's race.

And when you combine all of those things it means there is going to be a ton of
left wing money coming into the state. We've seen inklings of it, I can honestly
tell you the old saying, "you aint seen nothing yet," I think it's going to hold true.

And in fact, when I was talking with Rick a little bit before this presentation, he
said you never know what the opposition is going to do in the month or two
before the actual election. And what we anticipate, just based on having done
this for a long time, is you're going to see a ramped up intensity that I think will
surprise even folks in the industry and political operatives given these three
things all happening at the same time.

So how did we get involved in Colorado? The Big Green Radicals Campaign
gave us the perfect platform to engage. And we have currently received some
support from companies to take that Big Green Radicals campaign that we've
started at the national level and dig in at the Colorado level.

And, to talk through some of the players here, these are folks who we would
anticipate are going to get engaged or have already gotten engaged in this fight.
Food and Water Watch has an annual budget of 12 million dollars, the Sierra
Club 79 million dollars, now obviously all of that won't be all be spent in Colorado,
but frankly there are a lot of folks in the environmental community who are
looking at Colorado and saying, "This is great, because this can be a great
opportunity to create a copy-cat scenario where if we are successful here, we
can take this strategy and run it through other states and other localities."

So that stakes are really high here for the Sierra Club and others.

The Park Foundation is a left-wing foundation that was started by a wealthy
individual whose children's children have, I guess, have lost their way and have
grown up with a lot of money and became left-wing activists and they spend a lot
of money funding these things and I wouldn't be surprised to see them coming
out and funding some of the things going on here.

Next is my favorite, Congressman Jared Polis. Worth 68 million dollars. Made his
money by starting ProFlowers.com and Blue Mountain Greeting Cards. He and
his husband, they own three homes; one of which is right outside of Washington
D.C. worth over 5 million dollars. OK.

Audience member #1 : Does he own a weedwacker?

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Jack: I 'm not going to comment on the weedwacker.

But, Polis is so out of touch with the public, because you have this typical wealthy
do-gooder, left-wing activist who has a seat in Congress, who thinks he can
dictate policy for everyone else. And we have dug-in really deep on Polis, and
you are going to see more stuff coming out.

But, we have uncovered the fact that he currently has over a million dollars
invested in the energy industry, and energy funds that include companies that
have fracking positions. And this is a guy who is out there saying that's it's not
good enough for all of you folks and it needs to be banned in the state, but he is
making money off of it and collecting dividends. I mean its hypocrisy at its worst.

Lastly, Tom Steyer. If you don't know who Tom Steyer is, you are going to know
by 2016. Tom Steyer is a wealthy hedge-fund manager who is worth 1 .6 billion
dollars, with a 'B\ and for some reason he is obsessed with going after the
energy industry despite the fact that he made a significant amount of his fortune
investing in the coal industry, which is beyond wild.

But, he has come out publicly and said that he is going to spend 100 million
dollars this election cycle to elect Democrats that push environmental causes.
And you can bet, given the senate race going on here, combined with the ballot
initiatives, I would not be surprised to see millions of dollars coming into the state
from this guy.

So what does the campaign look like? I'm going to run through pretty quickly
what weYe up to, but we have the online website, we have some of the best
opposition research folks, I think in the country, not to mention Washington D.C.
These people dig deeper on the bad guys every day than anyone else. We've got
radio ads, there's going to be television ads going up, you've probably seen
some of our print, and we're really engaged in online advertising because it's a
cheap way and an effective way to reach people. You can reach a ton of them for
very little money and you can accomplish the same thing that you might have
been able to do with television.

So, our website is biggreenradicals.com, and there is a significant Colorado
page. And what we do on that site, I'm going to show you the online video in a
minute, but in the right-hand column we dig-into every group. We list their money.
We list their funders. We list their radical positions. And then we do have a
section on every single activist. Their rap sheets, their criminal records that they
have. We're really making this personal. WeYe trying to make it so they don't
have any credibility with the public, with the media, or with the legislators.

This is a chart that our researchers did, and you're not going to be able to follow
it from a distance, it's one of the things you'll have to sit down and read. We
provided it for the media, as well as for the members of the public who are
interested in learning more about what is going on.

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But the web that is being weaved here in Colorado is beyond dizzying. You have
multiple shell organizations that are being propped up to hide who is funding
what. So people are just disclosing the shell organization that wrote the check,
but you don't know who funded that original one. You have outside money getting
involved. You have people like Yoko Ono, well talk about her in a little bit, and
you're going to see her getting engaged.

And, one of the things that always strikes me as somewhat funny and
disingenuous is that the name of the organization that is sort of behind a lot of
this stuff is, Frack Free Colorado; and yet Polis as well as all of his cronies come
out and say, "We're not against f racking." And I say to myself, "If youYe not
against f racking, why is your name Frack Free Colorado?" I mean, these people
have no interest in the industry operating in anyway, and I know that the industry
right now is split on a compromise and that has to do with people's positions as
well as future aspirations in the state.

But I will just warn you even if you do make this go away, what happens is that,
it's actually a phrase that Rick has told me, but when the activists lose if they do
lose, they never say, "We lost." They say, "We didn't win yet." And they are going
to keep pushing this thing. And Rick is going to talk about the endless war that
you guys are going to be facing in this state.

So, this is an online video that we have up on our website, and it went up last
week. And since then, we've been heavily engaged in running geo-targeted ads
focused on Colorado. And as of this morning 110,000 people have viewed this
commercial, this online commercial. 91 percent are from Colorado. So I'll play it
here.

AD PLAYS

https://www.youtube.com/watch?v^KcOWdcKnGh4&list=UU4l4Szuq18vVXWKu
wkvxbZQ

AD ENDS

So, that's hardball. And that's a longer spot because you can do that online. In
the next, probably two weeks, we're going to have a television commercial that
will definitely be hard hitting, but is going to be very humorous. We're going to run
that on television. So between online and TV, we think we can reach a significant
number of people in the state, and that advertising budget is going to keep
ramping up as we go through the next couple weeks.

This is the full page ad that some of you may have seen in the Denver Post, as
well as some other newspapers. And the reason for this ad was one: to launch
the campaign, but it was also a positioning ad.

You folks are dealing with multiple ballot initiatives and it's incredibly complicated

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and Inside baseball 1 when you start talking to people about setbacks and this
and that, and local control. The next thing you know, you're trying to play defense
against multiple initiatives that are very different and very complex. And the
public, frankly, doesn't have the time or the brain to understand them all.

So, what we wanted to do is that we wanted to brand the entire movement
behind this as not being credible, and anti-science. So you can see here, this is
our fracking activist: it's actually a gentleman in our office who shot that there.
We had a lot of fun shooting it. He's sort of embarrassed that he's in a full-page
ad in the Denver Post. But it got a lot of great reviews and some earned media
coverage, which is great.

This is a cartoon. It's more just fun for you guys to see, but just Polis running off
the cliff, leaving everybody else. But it shows how isolated he is and the fact that
there are so many folks, even on the Democratic side who are sitting there going,
"Oh my god, please don't do this."

So, one thing, so this slide is sort of interesting, and Rick hinted at it when he
talked about George McGovern coming out against labor unions or the founder of
Mothers Against Drunk Driving coming out in favor of the positions of the alcohol
industry.

One of the things that we are very, very good at is engaging unique or third party
messengers to get involved on this stuff. Where people say, "oh my goodness,
why are they getting involved. This is really controversial. This is going to get a
lot of coverage." And it undermines the credibility of some of the people who are
pushing this.

Since this is a public venue, I'm not going to go into details as to what we're
doing. I will only say you probably have seen some of our work going after some
folks through some other organizations and entities, and we're going to keep it
up, and if you have any questions or thoughts about that, come talk to me and I
can fill you more in on a one-to-one basis as opposed to in a public speech.

So coming soon, we're going to be doing TV, weYe going to be doing radio.
There will be more print ads, and there will be more online advertising. And along
that theme of coming soon, Yoko is probably coming soon. As well as a whole
host of other celebrities, whether it be Robert Redford or others.

And this is a billboard we put up in Pennsylvania about why would we take
energy advice from the woman who broke up the Beatles. And it's sort of tongue-
and-cheek. We have one on Lady Gaga and one on Robert Redford. But the
reason I showed this is because you should be prepared that these folks are
going to be flying-in on their private jets, or maybe not even fly-in, maybe just
shooting commercials and shipping them into the state. But you are going to see
them on TV. And the problem is that the public really does have a celebrity
worship culture. But the good news is that there is nothing the public likes more

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than tearing down celebrities and playing up the hypocrisy angle.

So that's just about everything I have to say as to what we're up to. This
campaign is going to grow, and it's going to become more intense and Rick is
going to talk a little bit more in a minute.

Before he comes up here, I just want to share one short quick story. My
grandmother, she was from Brooklyn and she suffered from dementia later in life.
And it was a slow decline, and she started to become more and more
inappropriate in the things she said. And she became convinced every single day
that she was going to die tomorrow. And she would call me and say, "Jackie, I'm
going to die tomorrow. I need to give you a piece of advice." And this went on for
months. And it was from everything from business, from life, from marriage, to
sex, which was really uncomfortable. But, one of the last things she told me is,
she said, "Jackie, if you ever get in trouble, and if your back is ever up against
the wall, hire a good Jewish lawyer." With that, I hand it over to Rick.

Rick Berman: This offensive campaign that is designed to attack is not a positive
campaign. A lot of times people say, "Well, we shouldn't be that nasty, we
shouldn't be that aggressive." As I've told you, some times you can marry that
aggressive with parody. But there is a place for this. There is no silver bullet in
these campaigns. There's an offense. There's a defense. There's a pro side.
There's an anti side. You can war game this pretty easily.

But this is something that quite frankly, a lot of people leave on the table. I've had
clients say to me, "Well you know, I don't really want to attack, that's not who we
are." I say, "Well, you know, you can either win ugly or lose pretty." You know,
you figure out where you want to be. But sometimes this is what you need.

I've had people say to me at times that, "They characterize us in a campaign as
being the guys with the black helicopters." And to some degree that's true. We're
doing stuff to diminish the other's sides' ability to operate.

Another north star, if you will, that I use. Some years ago I came up with this
acronym. I was convinced you could not get into people's heads and convince
them to do something as easily as you could get into their hearts or into their gut
to convince them to do something. Because, emotions drive people much better
than intellectual epiphanies. "Oh I just heard of this, I just heard of that." No, you
got to get people emotionally engaged on your side. So I came up with the
acronym, FLAGS, which stands for the five big emotions that I look at when I'm
trying to (inaudible)people(inaudible).

The first one is fear, the second one is love, the third is anger, greed has to deal
with, "I want it. I want to get something out this for myself." And the fifth one is
sympathy.

So if you think about how we get people, it's one of those five emotions. If you

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can tap into two of them, you are that much better off. The two that resonate best
with people, and that we're trying to use in this particular campaign are fear and
anger.

Anger is what people have over something that has happened. Fear is what
people have when they have when they think something might happen. It's when
you tell people, "Be careful of what you wish for. The law of unintended
consequences. This might happen even though you don't want it to happen."

Fear and anger have to be part of this campaign. If you want to win, that's what
we're going to do. We're not going to get people to like the oil and gas industry
over the next few months.

There is no sympathy for the oil and gas industry. So we're not going to tap into
the sympathetic, "Oh, I'm sympathetic for all those poor guys who are running the
energy companies."

What you got to do is get people fearful of what is on the table and then you got
to get people angry over the fact that they are being misled. No one likes being
lied to. No one likes being told, "Oh, this won't hurt." And so, that is central to the
messaging campaign going forward.

Two last slides. Jack mentioned endless war. This is an endless war. What I like
to do when I come up against some of these organizations, you saw some of the
budgets some of these people have. I look at their tax returns and if they got a
pension plan, and it's a well-funded pension plan, I know that these people are
not going away. And so people say, "Well, if we just win this fight."

But no, these people are in business to keep this going. It is a business. They are
in the public policy business. They are in the business to change laws. And you
change laws by changing people's behavior. You change laws by changing
people's attitudes, which in turn is followed by legislators changing their opinion.
So, think of it as an endless war. And you have to budget for it.

A friend of mine, the founder of a big company, was in a room with me and we
were talking with a bunch of senior executives and he got up and he said, "I know
what all you guys are saying. You're saying it's not in the budget." He said, "I've
got a solution. Put it in the budget."

Because going forward that's what you got to do. I mean there are some things
you have to change your business when the external environment is changing
around you. And I will tell you with the advent of the Internet, and then plus the
fact that some of these people have grown up; these are not kids on vacation at
Daytona Beach on spring break. These are serious people who are pressing
these issues forward. And they've got money, and they've got agendas, and
they've got staff, and they have no natural enemies.

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If you think about it these groups, the Sierra Club, who is the natural enemy of
the Sierra Club? Who is the enemy of Greenpeace? You know at the surface,
you would love to be a group like that because everyone should be in favor of
you, who could be against you? That's very difficult to overcome and they play on
that, and they trade on that, and that's our opportunity and also our challenge. So
it is an endless war.

We're in a game, think of it, someone was using a sports metaphor before. We're
in a game with no clock. The game never ends. You move the ball forward,
maybe the ball comes back. But the game never ends.

44:07

The last thing that HI tell you: Jack mentioned that there was some companies
who have been supporting what we're doing, and who have pledged to do some
stuff in the future. People always ask me one question all the time, "How do I
know that I won't be found out as a supporter of what you're doing?"

We run all of this stuff through nonprofit organizations that are insulated from
having to disclose donors. There is total anonymity. People don't know who
supports us. We've been doing this for 20 something years in this regard. And to
the degree to anybody is concerned about that I will tell you there are all sorts of
ways, all sorts of firewalls that have been established to get this done on an
anonymous (inaudible), and we have just a few minutes left for questions if you
want.

Audience member #2: Hi, thank you. This has been very very helpful. I was very
interested in your comments about emotions. And, I think what we're often
labeled as an industry is that we're greedy. So, they're using fear and greed
against us. Do they cancel out? Is there a way that we can defeat their emotional
ploys with other emotional ploys?

Berman: Well, I didn't discover emotions. Obviously the other side uses that all
the time. And it's one of the reasons why business often times fails in their
campaigns and I mean business writ large. Is that they won't get into the
emotions. You know? Business gets attacked and then the group of companies
will come together who were affected by this, and I'm not referring to your group
because Tim has done an excellent job. I mean, I see businesses across the
board; you guys have done a much much better job getting engaged quickly and
not waiting until late August to do something here.

But typically what companies do with this emotional attack, or greed, if you will,
we're seeing it right now with the minimum wage debate I was referring to. They
say, "How much money does the chairman of Wal-Mart make? How much does
the chairman of McDonalds make? Starbucks? etc. and they are paying their

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people minimum wage." And I understand that. They are always going to use
that. We have to, we can't say that we can't play that way. Typically what
businesses say, "OK, they have accused us of this? Let's get an economist, we'll
get a 17 page report from the economists to say that what the other side is says
is wrong." And six months later they'll put out the report. The other side puts their
message out on a bumper sticker. And, we've got the 17 page lengthy report that
says the bumper sticker is wrong. It doesn't work.

Just because they are using emotion doesn't mean that we can't use emotion.
We just have to use emotion that's factually based and go after them. And at the
same time say that what they're talking about is incorrect. So, you don't get
preempted because somebody used the same tactic that you are going to use.
But, you do learn from your opposition. Remember, they're in the business of
doing this.

I will say that I didn't just decide on all of this on my own. I studied what the other
side did to be successful and then translated it into how businesses can use
those tactics.

Audience member #3: First of all, thank you. It's brilliant in its simplicity and we
appreciate all of the help we can get. But I have to ask.

Berman: I hate these "but" questions.

Audience member #3: Who is funding your efforts?

Berman: Did you see that last slide?

(Laughter.)

Here is what I tell people. How many of you know who Rachel Maddow is? OK. If
you go to our website. We have a website, bermanco.com, and if you click on my
biography you will see an interview I had with Rachel Maddow. Rachel Maddow
beat me up four nights in a row. You know, she had this interview and I wasn't
there, and she said, "Let me tell you about Rick Berman." And the next night she
said, "Hey remember last night I told you about Rick Berman, well let me tell you
about Rick Berman, again. Here is some other stuff." Four nights in a row.

So I call her up and I say, "You just can't do that without giving someone the
chance to respond."

She says, "Fine. If you want to respond come on the show."

So I went on the show, and I put the interview on my website because this is all
she said, "Who funds you?"

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And I said to her, "I'm not going to tell you who funds me. Maybe NBC, your boss
could be funding me. But it's not up to me to say who funds me. If the company
wants to say that they are funding me, or the company wants to tell somebody
else, that's their business. It's not up to me. What's up to me is to do is to report
factually."

Jack said that I was a lawyer. It's one of the things that I use in my business, is
my aversion to being found out of making stuff up. I don't make stuff up. So, if I
quote authoritative sources. It doesn't matter who funds me. They have given me
the opportunity to present a point of view. And if someone says, "Well, that's not
a legitimate point of view." I say, "If I cite the chairman of the Department of
Public Health at Harvard University, and I put that in an ad. I don't have to say
who gave me the money for that ad. The question is, is the ad right or wrong?"
(inaudible) But what people always want to do is they want to know who funds
me, so that they can then attack the funder. They want to shoot the messenger
and they want to say, "If they're funding it, it must be wrong."

So, I am religious about not allowing company names to ever get used. At least
I'm not going to allow them to get used. And I don't want companies to ever admit
that because it does give the other side a way to diminish our message.

So if you want to know who is funding us in this room you'll have to go around
and ask everybody individually.

Audience member #4: Good to see you again. Great presentation. I'm curious,
you touched on budgeting but you didn't really give a number of what Big Green
Radicals annual costs of what it takes to budget for companies that want to
contribute to that effort.

Berman: OK. So, that's like a question of how high is up? Because you can
spend a lot of money. Let me give you an example. We were retained to do a
campaign in New Jersey. We had two months for the campaign. We were given
2 million dollars. The issue is not important. We started out with 76 percent
disapproval. In two months, we got down to 60 percent disapproval. So we
moved the needle 16 points with 2 million dollars in two months. We were really
proud of ourselves, expect for the fact that we lost because we started out so
bad. 76 percent is a long way down to get the majority on your side. (Inaudible.)

So that's what 2 million bought in two months. You guys are a lot closer to even.
So I would tell you that between now and the end of the session, if you will,
November, if you guys on what I'm talking about here, I know your spending a lot
of money on the positive stuff, if you spent somewhere between 2-3 million
dollars on extending this campaign it would be, I think it would be a game-
changer.

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I think 2-3 million dollars would be a game-changer.

What individual companies contribute, is quite frankly, up to them. We've had six
figure contributions to date from a few companies in this room to help us to get to
where we are. But you know, if people gave fifty thousand, one hundred
thousand, more if they thought well of it, that would be up to them. We don't have
a schedule.

I will tell you this, all of our money is spent transparently. If anyone wants to see
where it is spent, they can see it. Very little overhead for something like this
because once you start it's just media and we don't have a big overhead on
buying media. We're not, you know, one of the major PR firms (inaudible).

Audience member #5: Richard, your anti-union ads were great. How hard was it
to find actors and actresses, and film crews that weren't union to film those?

(Laughter.)

Berman: The thanks union bosses one, we filmed that in Baton Rouge,
Louisiana. There are no unions there.

And quite frankly, if you go to unionfacts.com, Center for Union Facts, there is a
lot of stuff that we've done against unions. We get a lot of people who want to
film and they are not in the union and they have no problem doing it.

Audience member #6: So Rick, I really liked your commercials and the way your
going is really neat. The only thing is I have a question on is that I've seen
commercials in the past that goes after the (inaudible) that I thought was great
but polls terribly. Have you polled this? Does the public like this? So is it
enhancing the direction we're going? Or it could be hurting some of the direction
with where we are heading with our other campaigns. That's kind of my
question.

Berman: Right. You know, the answer is 'yes' and 'no'. If you do polling, what we
will tend to do is poll on the Internet. If you do a focus group, the problem with
focus groups is that, quite frankly, the group is too small. And focus groups are
usually a qualitative issue where you're trying to get information about people,
should we say it this way or say it that way, etc.?

The polling that we do on the Internet is the quantitative polling that is generally
good, but I will tell you this, in an issue like this where you're starting out where
there is a relatively polarized thing, people hear the word "f racking" and they
already don't even like it. I know we can't do anything about it right now. But

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semantics are very important in these debates. We have in some campaigns
actually changed the terms of the debate because just changing the term
changes peoples' reaction to it.

And I can tell you that for the most part we don't get anyone against us when we
do what we do, unless people already dislike us. We're always aiming for the
middle and on polling, where we see, "I care" or "I don't care" or "I'm somewhere
in the middle."

We're always aiming with our messages for the people in the middle. I don't try to
appeal to the people who already believe in us. And I don' try and convince
people who are never going to agree with me, so I'm always playing the middle.

And for that, the anecdotal results as well as the polling results support what we
do. Now, I will also tell you that that we have put ads out that don't work. And
when they don't work, I pull them. One of the ways you can tell if they are not
working is, it's really against anecdotal, is what kind of mail do you get back? And
we look from where it's going from, what's the IP address it's coming from. And
what are people saying?

And I can tell you for the most part, when our stuff is working its very viral and
people are passing it along. People, who don't like something, don't pass it on to
other people. They just don't like it and send you a nasty note.

So you know that lawyers in cages ad, when I see 3 million people passing it
along, we put out something the other day, Friday night, and it's already on the
Internet and it's already probably close to a thousand views, I know people are
passing it along. That's as good a measure as anything these days.

Audience member #7: So, getting to your FLAGS slide there. What about the 'G'
in that? How would that play in Colorado? Because I mean we're trying to make
the point you take tracking away, you've taken 500 to 600 million dollars away
from schools. Is that something that might be looked at? Or, you're just sticking
to fear and anger?

Berman: So that would make people fearful, that the schools system was going
to be diminished. The greed thing, the emotional greed thing is that if somebody
thinks, "I could win the lottery." And so, I'm going to make a lot of money off of
this thing. That's when people will use greed to actually want to get someone
invested in what they are talking about. Selling something to somebody because
there is something in it for them. But, in this case it's kind of flipped.

Berman: So, I'll tell you one last story because you've been a good audience.

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But, it's almost not appropriate for this group, but in some ways it is. It's a story
about a guy who is learning how to play golf. And he has taken it on late in life,
he's not very good with it and he is a little uncoordinated, and the pro that is
trying to teach him is getting very upset that this guy just can't hit the ball
decently.

And he finally says to the guy, "Look, I've taught you everything I can possibly
teach you. Maybe you are just nervous trying to play in front of me. He said, "go
out on the course by yourself and see if that alleviates any pressure and you do
better." So he goes out, puts the ball on the tee, hits the ball down the fairway.
First shot. Hits it beautifully. Unfortunately, that first shot rolls into a sand trap.
And when he gets to the sand trap he notices that the ball not only hit the sand
trap, but just rolled a couple of inches on top of this tiny little anthill in the sand
trap.

And so he is a little disgusted that that's the result of his first shot, but he pulls
out the proper club, he positions his feet properly, he takes his swing. Swings
through the air, sand and ants are flying every place.

When the dust clears the ball is sitting there, unmoved. So now on top of
everything else, he is frustrated. Picks up the club again, he goes through the
mental checklist, brings the club back, slices through the air. Sand and ants in
every direction. And the ball sits there motionless.

And it's about that time that one ant is overheard saying to another, "You know if
we're going to survive this ordeal, I think we ought to get on the ball."

Thank you.

(Applause.)

Host: Rick, we appreciate you coming and sharing this with us. In honor of our
appreciation, we hope you enjoy that.

Berman: Is it a can of gas, or air, or oil?

Host: It's safe. Let's show Rick our appreciation again. I thoroughly enjoyed this.
So it's straight-up ten o'clock. We come back here at 10:30, so we'll have our
panel discussion and so stick around, and I hope you enjoyed it

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2014 Annual Meeting

The Broadmoor Hotel and Resort
1 Lake Avenue

Colorado Springs, Colorado 80906

Hi

WESTERN ENERGY

ALLIANCE

■ ■ ■

■ ■ ■

AGENDA

MONDAY, JUNE 23, 2014

9:00am - 4:00pm: Golf Outing

Broadmoor West Course

2:00pm - 5:00pm: Registration Desk Open

Colorado Hall (behind the Colden Bee)

5:00pm -9:00pm: Opening Reception

Mountain View Terrace

TUESDAY, JUNE 24, 2014

7:30am - 5:00pm: Registration Desk Open
8:30am - 9:00am: Opening Remarks/Welcome
9:00am - 10:00am: Membership & Board Meeting
10:00am -10:30am: BREAK
10:30am - 11:30am: Advocacy Update

11:30am - 12:30pm: Social Media Workshop

presented by Jay Natoli, Gallatin Public Affairs

12:30pm - 1:30pm: Family Lunch

Lakeside Terrace

1:30pm - 2:30pm: Protecting Species or Land Grab? How to Ensure Science-Based ESA Decisions

Julie McDonald, Center for Environmental Science, Accuracy & Reliability (CESAR)

2:30pm -2:45pm: BREAK

2:45pm - 3:45pm: International Security and the Oilfield

Jim Davis, Ascent Risk Solutions, former Chief of Public Safety, State of Colorado
3:45pm -4:00pm: BREAK

4:00 - 4:45pm: Colorado Ballot Initiatives & Polling Update

5:00pm: Shuttles to Dinner at the Cheyenne Mountain Lodge

Shuttles will depart from the South building at the Broadmoor

WEDNESDAY, JUNE 25, 2014

7:15am -9:00am: Registration Desk Open

8:30am - 9:00am: 2014 Membership Awards and Recognition

9:00am - 10:00am: Big Green Radicals: Exposing Environmental Groups

Rick Berman, Berman & Company

10:00am -10:30am: BREAK
10:30am- 11:30am: TBD
11:30am: Closing Remarks

12:00pm: Closing Luncheon

West Lawn

1:00PM - 4:00pm: Golf Outing

Broadmoor East Course

2

2014 Annual Meeting Speaker Biographies

Rick Berman

Berman & Company

In 1987, Rick Berman founded Berman and Company, a full-service research and communications firm. Prior to that
Rick was employed as an Executive Vice President for Pillsbury labor attorney for Bethlehem Steel and The Dana
Corporation, as well as Director of Labor Law for the U.S. Chamber of Commerce.

Berman and Company consistently excels in getting its clients' and donor messages placed before the public through
aggressive media outreach. Berman and Company spokespeople regularly appear on television and radio programs
and place over 250 Opinion Editorials in major newspapers every year. Rick and his finn have been extensively
profiled for their work in a variety of media outlets including CNBC, CNN, 60 Minutes, the Colbert Report, Rachel
Maddow, TIME, the Chicago Tribune, The New York Times, The Washington Post, and USA Today

Berman and Company takes a creative approach to advocacy and is frequently honored for its unique style. Issue
advocacy through paid media, internet, TV, radio, and street theater have earned Berman over 100 national awards
for creative messaging. Millions of people access Berman-created websites annually. These sites raise awareness and
"Change the Debate" regarding radical environmental groups, animal liberation activists, labor unions, education
reforms, individual property rights, as well as a wide range of consumer freedom issues.

A native of New York City, Berman is a graduate of Transylvania College in Lexington, Kentucky, and earned his Juris
Doctorate from the law school at the College of William and Maty in Williamsburg, Virginia. He is admitted to prac-
tice in Virginia and the District of Columbia.

Jim Davis

Ascent Risk Solutions, former Chief of Public Safety, State of Colorado

Jim is the founder and chief executive officer of Ascent Risk Solutions, LLC, a Denver-based security and risk man-
agement consulting firm specializing in the unique needs of the oil and gas industry. Prior to starting his consulting
practice, Jim served as a member of Colorado Governor John Hickenlooper's Cabinet as Executive Director of the
Colorado Department of Public Safety (CDPS) and Homeland Security Advisor to the Governor. In that capacity, Jim
led a department of over 1,600 employees and was responsible for the safety and security of those who live and
play in Colorado through direct leadership and oversight of the Colorado Bureau of Investigation, the Colorado State
Patrol, the Division of Criminal Justice, the Division of Homeland Security and Emergency Management, the Division
of Fire Prevention and Control and the Colorado School Safety Resource Center.

Under Jim's leadership, the state successfully integrated homeland security, emergency management and wild land
firefighting into CDPS. This new structure resulted in more coordinated and effective responses to emergencies such
as the High Park, Waldo Canyon, Royal Gorge and Black Forest fires, as well as last Septembers flooding. Further, Jim
oversaw the return of Port of Entry to the Colorado State Patrol, affording more efficient motor carrier safety inspec-
tions, improving traffic safety and reducing wear and tear to the state's highways.

Before working for Governor Hickenlooper, Jim had retired after serving almost 26 years in the FBI. His last as-
signment was as Special Agent in Charge of the Denver division of the FBI and was responsible for all investigative,
intelligence and administrative operations for the FBI in Colorado and Wyoming. His career highlights included
overseeing the investigation and disruption of an al-Qaeda terrorist plot led by Najibullah Zazi in 2009, serving as the
senior federal law enforcement official for the 2008 Democratic National Convention, directing a four year undercover

5

Attendee List by Company

About Talent

Greg Krueger
(303) 564-9097
gkrueger@abouttalent.com

Arthur J. Gallagher Risk Management Services, Inc.

Derek Heys

(303) 889-2516

derek_heys@ajg.com

About Talent

Leigh Vadas

(303) 564-9097

lvadas@abouttalent.com

Baker Hostetler LLP

Al Chidester

(303) 764-4091

achidester@bakerlaw.com

Adam James International

Kurt Colehower
(303)785-7912

KColehower@AdamJames.com

Baker Hostetler LLP

Dominic Lloyd
(303)764-4101
dlloyd@bakerlaw.com

Amegy Bank

Ronnie Causey
(720) 947-7426

ronnie.causey@amegybank.com

Banko Petroleum Management, Inc.

Dave Banko

(303)489-7100

david@banko1.com

Amegy Bank

Kevin Donaldson
(720) 947-7410

kevin.donaldson@amegybank.com
Spouse/Companion: Elizabeth Donaldson

Basic Energy Services

Doug Rogers
(817)334-4115

Doug.Rogers@basicenergyservices.com
Spouse/Companion: Susan Rogers

Amegy Bank

Steve Kennedy
(713) 235-8870

steve.kennedy@amegybank.com

Amegy Bank

Charles Troeger
(720)947-7416

charles.troeger@amegybank.com

Beatty & Wozniak, PC.

Bret Sumner
(303) 407-4499

bsumner@bwenergylaw.com

Bjork Lindley Little PC

Robert Mathes

(303)892-1400

rmathes@bjorklindley.com

American Energy Alliance

Angela Haubert

(303)396-7799

ahaubert@ierdc.org

American Oil & Gas Reporter

Bill Campbell
(316)788-6271
bcampbell@aogr.com

Anadarko Petroleum Corporation

Brad Miller
(720) 929-6421
brad.miller@anadarko.com
Spouse/Companion: Janet Miller

Anadarko Petroleum Corporation

Murph Shelby
(720)929-4310

murph.shelby@anadarko.com

Bjork Lindley Little PC

Kathleen Schroder
(303)892-1400

kschroder@bjorklindley.com

Bonanza Creek Energy, Inc.

Kerry McCowen
(720)440-6100
Kam@bonanzacrk.com
Spouse/Companion: Deb McCowen

BP America

Cindy DeLancey

(307)630-2557

Cindy.DeLancey@bp.com

Breck Energy Corp

Stephen Barnes
(303)295-1906
steve@breckenergy.com
Spouse/Companion: Debbie Barns

Attendee List by Company

Burns & McDonnell

Bill Shearer
(303) 349-6777

georgeshearer@comcast.net

Calfrac Well Services Corp

Dale Larsen

(303) 293-2931

dlarsen@calfrac.com

Cassidy Turley Colorado

Ted Harris
(303)312-4246

Ted.harris@cassidyturley.com

Catamount Constructors, Inc.

Brian Mulnix
(303) 679-0087

bmulnix@catamountinc.com

Chemco, Inc.

Graydon Neher

(303)771-7777

bogray@msn.com

Spouse/Companion: Mayerle Neher

Chemco, Inc.

Mayerle Neher
(303) 771-7777
bogray@msn.com

Spouse/Companion: Graydon Neher

Chemco, Inc.

Morgan Neher

(303)771-7777

morganneher@gmail.com

Cherry Creek Insurance

Jeffrey Parent
(720)330-7918
jeffp@thinkccig.com

Chesapeake Energy Corporation

Kelsey Campbell

(720) 325-3074

kelsey.campbell@chk.com

Chesapeake Energy Corporation

Brian Macke

(303) 704-0135

Brian.macke@chk.com

Colorado Oil and Gas Association (C0GA)

Sarah Landry
(303)861-0362
sarah@coga.org

Column Commercial Partners

MattBrower
(303) 407-8800

mbrower@columncommercial.com

UNIQUE. BY DESIGN,

Our purpose — Energizing the World, Bettering
People's Lives" — is the foundation of our
commitment to safe, responsible operations.

Extraordinary performance is about more
than operational excellence — it's about
leadership, relationships and innovation.
Working together, Colorado can have the
energy we need, the economy we want
and the environment we value.

V\2k noble
1 v-r energy

nobleenergyinc.com

12

Attendee List by Company

Comerica Bank

CRED

Caroline McClurg

Paul Phillips

(303) 294-3351

(503) 685-9400

cmmcclurg@comerica.com

phillips@pacwestcom.com

Spouse/Companion: Nancy Phillips

Corpac Steel

Tyler Hout

Crescent Point Energy US Corp.

(303) 999-9451

Cameron Cuch

Thout@corpacsteel.com

(303) 382-6762

ccuch@crescentpointenergy.com

Craig Energy

Patty Jacobs

Dan Larson Communications LLC

(720) 259-2463

Daniel Larson

patty.jacobs@craig-energy.com

(303) 585-1122

danlarson@larson-comms.com

Craig Energy

Danny Jimenez

Devon Energy Corporation

(303) 551-3594

Dru Bower-Moore

danny.jimenez@craig-energy.com

(307) 347-4477

Spouse/Companion: Margarita Bravo

Dru.Bower-Moore@dvn.com

Craig Energy

Dupre Energy Services, LLC

Julie Villalobos

Cornelius Dupre

(720) 259-2458

(713)231-9002

julie.villalobos@craig-energy.com

jackie@dupre.com

Spouse/Companion: Jeff Villalobos

Spouse/Companion: Celia Dupre

Capital to help you transform your goals
into reality

WELLS
FARGO

We'll work with you to provide capital and industry
expertise. With specialists dedicated to the oil and gas
industry, the Wells Fargo Energy Group can provide
the financing you need to turn your goals into reality.

As one of the largest capital providers to the energy
industry and with more than 30 years of experience,
we can help your business grow. To find out more,
contact us today:

Rich Gan • Managing Director
303-863-6293 • richard.gan@wellsfargo.com

wellsfargo.com

© 2014 Wells Fargo Bank

All rights reserved. Member FDIC.

WCS-1197930

Together we'll go far

13

Attendee List by Company

EnCana Oil & Gas (USA) Inc.

Lem Smith

(720)876-5153

lem.smith@encana.com

EOG Resources

Eric Dille
(303) 824-5542

eric_dille@eogresources.com

Enduring Resources, LLC

Barth Whitham
(303)573-1222

bwhitham@enduringresources.com
Spouse/Companion: Maureen Whitham

Enseco

Kathryn Beiland
(303)746-2811
kbeiland@enseco.com
Spouse/Companion: Kevin Beiland

Ensign Energy Services

Greg Burton
(303)292-1206

greg.burton@ensignenergy.com
Spouse/Companion: Amie Jacobs-Burton

Ensign Energy Services

Jerry Cerkovnik
(303)292-1206

jerry.cerkovnik@ensignenergy.com
Spouse/Companion: Sandy Cekovnik

ESC Lab Sciences

Johnny Mitchell
(615)944-9517

jmitchell@esclabsciences.com

Eurofins Lancaster Laboratories Environmental Inc.

Kevin Moran
(717) 656-2300

kevinmoran@eurofinsus.com

Eurofins Lancaster Laboratories Environmental Inc.

Cassie Pelto
(970) 232-3336

cassandrepelto@eurofinsus.com

Fifth Third Bank

Jonathan Lee
(303)218-2419
jonathan.lee@53.com
Spouse/Companion: Kristen Lee

Well Servicing • Contract Drilling

Fluid Services • Coil Tubing

Pumping Services • Wireline
Rental / Fishing Tools

safe"

Snubbing Services
Well Site Construction
Water Solutions Services

®

BASIC

ENERGY SERVICES

Hire

14

Attendee List by Company

First Western Trust Bank

Lou Clinton

(303) 531-8106

Lou.Clinton@myfw.com

First Western Trust Bank

Vera Divenyi

(303) 531-8106

Vera.Divenyi@myfw.com

Gallatin Public Affairs

Jay Natoli

(503) 220-0780

JayN@gallatinpa.com

Global Infrastructure Partners

Thomas Price
(720)685-6115

tom.price@global-infra.com

GMT Exploration Company LLC

Whitney Lancaster
(303) 586-9289

whitney.lancaster@gmtexploration.com

GMT Exploration Company LLC

William Lancaster
(720) 946-3028
wdl@gmtexploration.com
Spouse/Companion: Laura Lancaster

GMT Exploration Company LLC

Marissa Walters
(303) 586-9275

mwalters@gmtexploration.com

GoFrac, LLC

Lindsey Leins
(817)996-2933
lleins@gofrac.com

Golder Associates Inc.

Tekla Taylor

(713) 703-9573

tekla_taylor@golder.com

Granite Construction Company

Joe Spink

(801)526-6146

joe.spink@gcinc.com

Halliburton

Bobby Plowman
(303) 899-4685

bob.plowman@halliburton.com
Spouse/Companion: Charlene Plowman

Halliburton

Randy Yeager
(303) 899-4774

randy.yeager@halliburton.com
Spouse/Companion: Melody Yeager

Hart Energy Publishing

Shelley Lamb
(713) 260-6430
slamb@hartenergy.com

Hart Energy Publishing

Eric Roth

(713) 260-6400

eroth@hartenergy.com

Harvey E. Yates Company

Trent Green
(575)317-1740

TWGreen@HeycoEnergy.com
Spouse/Companion: Cathrine Green

Hein & Associates LLP

Patrick Hanley
(303) 298-9600
phanley@heincpa.com

Hein & Associates LLP

Tracy Pharis

(303) 298-9600

tpharis@heincpa.com

Holsinger Law, LLC

Kent Holsinger
(303) 722-2828

kholsinger@holsingerlaw.com

i 2 Construction

Clint Schmitz
(303) 877-9266

cschmitz@i2construction.com

IMA, Inc.

Jason Buehler
(303)615-7472

jason.buehler@imacorp.com
Spouse/Companion: Mindy Buehler

Independent Petroleum Association of America (IPAA)

Cortney Hazen
(202) 427-2533
chazen@ipaa.org

INTL FCStone

John Murphy
816.729.5222

kellynjohnmurphy@aol.com

Attendee List by Company

Jacam Chemical Company

Brian Fakharzadeh
(303) 931-2135

brian.fakharzadeh@jacam.com
Spouse/Companion: Susan Fakharzadeh

Jackson Kelly PLLC

Robert Comer
(303)390-0018
rcomer@jacksonkelly.com

Jones Lang LaSalle Americas, Inc.

Lindsay Brown

(303)390-5215

lindsay.brown@am.jll.com

Juneau Energy LLC/ Juneau Exploration LP

Ryan Parsley
(303)951-1116

rparsley@juneauexploration.com

J-W Energy Company

Shayla Martin
(720) 385-3033
smartin@jwenergy.com

Kleinfelder

Derek Bowman

(303)781-8211

dbowman@kleinfelder.com

Kleinfelder

Jeff Ryan

(303)781-8211

jryan@kleinfelder.com

Kodiak Oil & Gas

Michael Murray
(303) 592-8032
mnmurray@kodiakog.com
Spouse/Companion: Dawn Murray

Lathrop & Gage L.C.

Jack Merritts
(303)931-3217
jmerritts@lathropgage.com
Spouse/Companion: Tori Merritts

Liberty Oilfield Services

Marc Fisher
(281)851-5945

kevin.fisher@libertyfrac.com
Spouse/Companion: Kathleen Fisher

Newfield by the Numbers

Investing in the State of Utah

-

With a history in Utah that spans eight years,
Newfield Exploration continues to grow, build and share.
As Utah's largest oil producer, we're investing not only in
the state's economy and jobs, but also in our communities
and environment. Our investments to-date total more
than $2.5 billion with another $18 million in state royalty
and severance taxes and $8 million in sales and ad valorem
taxes to Uintah and Duchesne Counties annually. We are
privileged to employ a talented team who care about the
community where they live and work. From our involvement
in the Utah STEPS programs, focused on health, safety and
environment, to our support of causes from conservation to
foods banks, Newfield never loses sight of giving back.
We are proud to call Utah home.

NEWFIELD

www.newfield.com

16

Attendee List by Company

Linn Energy

Kym Olson

(713)289-9827

kolson@linnenergy.com

Linn Energy

Jim Standley

(713)289-9827

jstandley@linnenergy.com

Mesa Energy Partners

James Schroeder
(303)951-0483

jschroeder@mesa-energy.net
Spouse/Companion: Althea Schroeder

National Fuel Corporation

Diane Thompson
(303) 996-6775

dthompson@national-fuel.com

Newalta Environmental

Dewitt Dees

(713) 253-2393

ddees2@newalta.com

Newfield Exploration Company

Andrew Bremner

(303)383-4117

abremner@newfield.com

Noble Energy Inc.

Robert Veldman
(720)587-2187

rveldman@nobleenergyinc.com

PDC Energy, Inc.

George Courcier
(303) 860-5804

george.courcier@pdce.com
Spouse/Companion: Dyana Frailer Courcier

PDC Energy, Inc.

Adell Heneghan

(303)831-3973

adell.heneghan@pdce.com

PDC Energy, Inc.

Celesta Miracle

(303)831-3928

celesta.miracle@pdce.com

Pioneer Natural Resources

Betty Brownson

(303)298-8100

betty.brownson@pxd.com

Pioneer Natural Resources

Jennifer Webster
(303) 675-2603
jennifer.webster@pxd.com

Newfield Exploration Company

Daryll Howard
(303)383-4172
dhoward@newfield.com
Spouse/Companion: Loren Howard

Newfield Exploration Company

Bruce Stallsworth
(303)383-4112

bstallsworth@newfield.com

Noble Energy Inc.

Tripp Kerr

(303) 228-4200

tkerr@nobleenergyinc.com

Noble Energy Inc.

Bob Leo

(303) 228-4028

rleo@nobleenergyinc.com

QEP Resources, Inc.

Brent Rockwood
(303) 672-6999

brent.rockwood@qepres.com

QEP Resources, Inc.

Shane Schulz
307-214-8698

shane.schulz@qepres.com

QEP Resources, Inc.

Lynn Welker

(303) 308-3623

lynn.welker@qepres.com

Quad Knopf Inc.

Martina Pernicano
(559) 733-0440
MartinaP@quadknopf.com

Attendee List by Company

Resolute Energy Corporation

Jim Piccone
(303) 534-4600

jpiccone@resoluteenergy.com

Robert L Bayless, Producer LLC

Robert Bayless, Jr.
(303) 296-9900
robb@bayless-cos.com

RockPile Energy Services

Kimberly Croll
(303)825-9179

kcroll@rockpileenergy.com

RockPile Energy Services

James Evans
(303)825-8170

jevans@rockpileenergy.com

RockPile Energy Services

Howard Rough
(303) 825-8170

hrough@rockpileenergy.com

Saga Petroleum

Chuck Farmer
(303) 996-7766

cfarmer@sagapetroleum.com
Spouse/Companion: Dana Farmer

Saga Petroleum

Peter Mueller
(303) 996-7766

pmueller@sagapetroleum.com

Saga Petroleum

Harry Pritchett
(303) 996-7766

hpritchett@sagapetroleum.com

Samson Resources

Tom Clayson

(307) 265-3237

tclayson@samson.com

Samson Resources

Heather Smith
(303) 222-9777
heathers@samson.com

Samuel Gary Jr. & Associates

Lonnie Brock
(720) 746-5041
Lonnie@samgaryjr.com

Sanjel (USA) Inc.

Brent Allen
(303) 893-6866
brallen@sanjel.com

Savills Studley

Jim McGrath
(303)217-2601
jmcgrath@studley.com

Schlumberger

Mike Brunstein
(303) 486-3200
mbrunstein@slb.com
Spouse/Companion: Cindy Brunstein

SM Energy

Patty Errico

(303) 830-5052

perrico@sm-energy.com

SM Energy

Jay Ottoson

(303)861-8140

jottoson@sm-energy.com

Strad Energy Services

Kathryn Hansen
(720) 292-2200
khansen@stradenergy.com
Spouse/Companion: Nick Hansen

The Oil & Gas Asset Clearinghouse

John Klee
(303)263-1946

jklee@ogclearinghouse.com
Spouse/Companion: Pam Klee

Thomas J. Sisk and Company, Inc.

Trevor Gilstrap
(303)831-7100
tgilstrap@tjsisk.com

Tracker Resource Development

Jeff Vaughan
(303) 534-9513

jeffv@tracker-resources.com
Spouse/Companion: Gina Vaughan

Trihydro Corporation

Trisha Fanning
(303) 503-7539
tfanning@trihydro.com

18

Attendee List by Company

Trihydro Corporation

Kurt Schweigert

(303)679-3143

kschweigert@trihydro.com

U.S. Bank

Bruce Hernandez
(303)585-4117

bruce.hernandez@usbank.com
Spouse/Companion: Tammy Hernandez

UBS Financial Services, Inc.

Daniel Green

(303) 267-3050

daniel.l.green@ubs.com

Ultra Petroleum, Inc.

Staci Gordon
(303) 645-9846

mhelwig@ultrapetroleum.com
Spouse/Companion: Mike Helwig

Ultra Petroleum, Inc.

Mike Helwig
(303) 645-9846

sgordon@ultrapetroleum.com
Spouse/Companion: Staci Gordon

Upstream Petroleum Management Inc.

Kimberly Rodell

(303) 942-0506

Krodell@upstreampm.com

Vaughey & Vaughey

David Milholm
(918)629-3867
dcmilholm@gmail.com

Vaughey & Vaughey

John Vaughey
(918)629-3867
john@vaugheyus.com

Welborn Sullivan Meek & Tooley, PC.

Steve Bain

(303) 830-2500

sbain@wsmtlaw.com

Welborn Sullivan Meek & Tooley, PC.

Rebecca Watson
(303) 376-4463
rwatson@wsmtlaw.com

All Oil, All The Time

Across the West, Whiting Petroleum Teams
are bringing record results.

Our operational expertise extends from hydraulic
fracturing innovations, to state-of-the-art natural
gas plants, solving transportation bottlenecks to
maximizing recovery at our CO2 floods and
relentless striving for improvement. Whiting's
asset portfolio provides a singular growth
platform in the West for years to come
Visit us at www.whiting.com

Whiting Petroleum Corporation

1 700 Broadway
Suite 2300

Denver, Colorado 80290-2300

303.837.1661

Fax 303.851.4923

Attendee List by Company

Wells Fargo Bank, N.A.

Rich Gan
(303) 863-6293
ganr@wellsfargo.com
Spouse/Companion: Sarah Gan

Wells Fargo Bank, N.A.

Tim Green

(303) 863-6765

tim.green@wellsfargo.com

Western Energy Alliance

Susan Fakharzadeh
(303) 623-0987

sfakharzadeh@westernenergyalliance.org
Spouse/Companion: Brian Fakharzadeh

Western Energy Alliance

Aaron Johnson
(303) 623-0987

ajohnson@westernenergyalliance.org
Spouse/Companion: Laura Johnson

We work with the past,
in the present,
for your future.

Cultural Resource Consulting • Planning
Archaeology • History
Ethnography/Native American Issues

COLORADO: Tom Lennon
303.449.1151

tom.lennon@wcrminc.com

• President

NEW MEXICO: Chuck Wheeler - Vice President
505.326.7420

chuck.wheeler@wcrminc.com

NEVADA: Ed Stoner - Regional Manager

775.358.9003

ed.stoner@wcrminc.com

NEVADA: Mark Demuth - Principal Environmental Planner
775.358.9003

mark.demuth@wcrminc.com

ARIZONA: Chuck Wheeler - Vice President
480.423.6837

chuck.wheeler@wcrminc.com

www.wcrminc.com

Western Energy Alliance

Gina Mateo
(303) 623-0987

gmateo@westernenergyalliance.org
Spouse/Companion: Alex Mateo

Western Energy Alliance

Brian Meinhart
(303) 623-0987

bmeinhart@westernenergyalliance.org
Spouse/Companion: Charity Meinhart

Western Energy Alliance

Ursula Rick
(303) 623-0987

urick@westernenergyalliance.org

Western Energy Alliance

Kathleen Sgamma
(303) 623-0987

ksgamma@westernenergyalliance.org

Western Energy Alliance

Tim Wigley
(303) 623-0987

twigley@westernenergyalliance.org

Western Energy Alliance

Wendy Wollert
(303) 623-0987

wwollert@westernenergyalliance.org

Whiting Petroleum Corporation

Jack Ekstrom
(303) 390-4251
jack.ekstrom@whiting.com
Spouse/Companion: Diane Ekstrom

Whiting Petroleum Corporation

Sam Knaizer

(303)390-1351

sam.knaizer@whiting.com

Wold Oil Properties, Inc.

Kathie Hoogendyk
(720) 880-2354
khoogendyk@woldoil.com

XT0 Energy Inc.

Fernando Blackgoat
(505)930-7010

fernando_blackgoat@xtoenergy.com
Spouse/Companion: Lena Blackgoat

SPECIAL THANKS TO OUR INDUSTRY PARTNER MEMBER:

© PDC

ENERGY

SPECIAL THANKS TO OUR SUSTAINING MEMBERS:

Anadarko Petroleum Corporation, Devon Energy Corporation, Encana Oil & Gas (USA) Inc.,
Halliburton, Newfield Exploration Company, Noble Energy Inc., Pioneer Natural Resources,
QEP Resources, Inc., SM Energy, Whiting Petroleum Corporation

SPECIAL THANKS TO OUR BLACK GOLD MEMBERS:

Bill Barrett Corporation, Black Hills Exploration and Production, Inc., BP America, Enerplus Resources (USA) Corporation
Ensign Energy Services, EOG Resources, Fidelity Exploration & Production Company, IMA, Inc., Merit Energy Company
Saga Petroleum, Samson Resources, Ultra Petroleum, Inc., Wells Fargo Bank, N.A., XTO Energy Inc.

SPECIAL THANKS TO OUR WILDCATTER MEMBERS:

Baker Hughes Inc., Basic Energy Services, Bonanza Creek Energy, Inc., BOPCO, LP., Calfrac Well Services Corp,
Cameron, Chesapeake Energy Corporation, Cimarex Energy Co., Continental Resources, Craig Energy,
Crescent Point Energy US Corp., EnCap Investments , Finley Resources Inc. , Forestar Petroleum Corporation,

Helis Oil & Gas, Jonah Gas Company, LLC, Lario Oil & Gas Company, Linn Energy, Marathon Oil Company,
McElvain Energy, Inc., Nabors Drilling USA, LP, Nerd Gas Company, LLC, Occidental Oil and Gas Corporation,
Packers Plus Energy Services Inc., Petroglyph Energy, Inc., Precision Drilling, Red Willow Production Company,
Robert L. Bayless, Producer LLC, Sanjel (USA) Inc., Schlumberger, Shell E & P Company, Tudor Pickering Holt & Co.,
U.S. Bank, Unit Corporation, Weatherford International, WPX Energy

Special Thanks to Our Event Sponsors

INDUSTRY PARTNER SPONSOR

PDC

ENERGY

(d

SUSTAINING SPONSORS

A"aciar*<p devon encana. hallii

NEWFIELD

Petroleum Corporation

r\3 n 25!f m „ pioneer Qip. SM6

energy

NATURAL RESOURCES

QEP Resources, Inc.

ENERGY

B J BASIC

SILVER SPONSORS

NEWFIELD

energy

WHITING

BANKO $ (

PETROLEUM MANAGEMENT,^

BRONZE SPONSORS
eog resources

LIBERTY

OILFIELD SERVICES

TRACKER

COPPER SPONSORS

WCRM WPXENERGY

Western Cultural Resource Management, Inc.

COFFEE BREAK SPONSORS

ENDURING RESOURCES

LINN

Energy

ROOM KEY SPONSORS

Anadari*.& PIONEER

Petroleum Corporation

NATURAL RESOURCES

RECEPTION SPONSOR

CRAIG

ENERGY

PHOTOGRAPHY SPONSOR

devon

INDIVIDUAL SPONSOR
TALL GRASS ENERGY

LANYARD SPONSOR

34

FiRSTwestern

TRUST

IOGA of NY
34 th Annual Meeting

November 11-12, 2014

NEW YORK - THE CROSSRO^
WHAT'S THE FUTURE LOOK L

Agenda and Program

Our Annual Meeting is scheduled one week after the 2014 elections so this will be a very
interesting time for New York's oil and gas industry. We're optimistic about a great
outcome but need to be prepared in case the election results are not favorable. Join us as
we discuss the post-election results, where we go from here, and numerous other topics
of interest that operators need to hear. What happens here will not go unnoticed in
other states!

Tuesday, November 11

6:00 - 7:30 pm: Get Acquainted Cocktail Reception

Wednesday, November 12

NEW YORK - THE CROSSROADS

WHAT'S THE FUTURE LOOK LIKE?

7:30 am: Registration begins

Session 1 - GAS MARKETS, PRICING AND PIPELINES

8:15 - 8:45 am: "The New North East— Advantages for the Producer and Energy User
Long Term"; Gary Marchiori, President, Energy Mark, LLC, Williamsville, NY

An in-depth look at the dynamics of the Northeast production boom. Effect on price for
producers, pricing swings and causes of the location value change that has revolutionized
the Northeast US energy environment. Discussion of factors affecting natural gas and
electric pricing, and details of changes occurring in regional pipelines and movement of
natural gas away from our region.

8:45 - 9:15 am: "How Is the Abundance of Natural Gas Reshaping the Energy
Landscape?"; Janine Whitken, Principal Project Manager, Ecology & Environment, Inc.,
Arlington, VA

This presentation will discuss trends in power plant fuels for NY and the US, including
status of converting plants from coal to natural gas. The drivers for increasing use of
natural gas will be examined, along with how the convergence of these drivers is currently
playing out in the energy industry and what the projected environmental impacts could be
from this change.

9:15 - 9:45 am: "Pipeline Development to the North & East"; Kinder Morgan, Speaker TBD

The Tennessee gas pipeline location and importance to movement of supply in the
Northeast will be described. New Projects, expansions and locations of the improved
systems will be detailed as well as expansion information to New England and from
Pennsylvania to these points will be provided.

9:45- 10:00 am: Break

Session 2 - BEST PRACTICES and ENVIRONMENTAL REQUIREMENTS

10:00 - 10:30 am: "Evolving Best Management Practices in the Marcellus and
Utica Shales: 2007-2014"; J. Daniel Arthur, P.E., SPEC / ALL Consulting; Tulsa, OK

Examples will be presented on how various practices have improved and perhaps
implications to the environmental analyses performed as part of the SGEIS in NY. Insights
will be provided pertaining to how these improvements in various practices have further
reduced the environmental impacts of shale development in the region.

10:30 - 11:15 am: "GHG Reporting and Subpart 0000 Requirements for the Oil & Gas
Industry"; Thomas Seguljic, P.E., Vice President, HRP Associates, Inc., Clifton Park, NY

On-going requirement impacts on oil and gas operations that emit greater than 25,000
metric tons of greenhouse gases per year plus discussion on Subpart 0000 compliance
dates expending until 2015 and impacts to tanks, compressors, pneumatic valves and
hydrofracking operations at new and modified operations.

11:15 - 11:45 am: "Are You Ready For the EPA?"; Charles Malcomb, Associate,
Hodgson Russ, LLP, Buffalo, NY and Charlie Gjersvik, Senior Environmental Scientist,
Conestoga-Rovers & Associates, Buffalo, NY

The Environmental Protection Agency ("EPA") has visited wells and related production
facilities of several New York operators and has sent requests for information pursuant
to the Clean Air Act, which is typically the first step in EPA enforcement proceedings.
Properly responding to these inquiries is critical in mounting a successful defense to
EPA's enforcement efforts. This presentation will address the practical, political, and
legal basis behind EPA's efforts, and will discuss key points that operators should keep in
mind when faced with these types of enforcement activities.

11:45 - 12:15 pm: "Stray Gas Migration: Incidence, Preparedness and Response";

Timothy Eriksen, P.G., Senior Geologist, Moody and Associates, Inc., Waverly, NY

As development in the Appalachian Basin continues to grow, the migration of stray gas
has become the most important environmental issue to the oil and gas industry. Due to
the dynamic nature of stray gas manifestations, conventional remediation techniques
are typically ineffective as they do not incorporate the characteristic behavior of a
lighter than air gas in the subsurface. The time to prepare for a stray gas incident is
before it occurs!"

12:15 pm: IOGA of NY Annual Business Meeting

12:15 - 1:30 pm: : Lunch w/Keynote Speaker - Gavin Donohue,
Independent Power Producers of New York, Inc. (IPPNY), Albany, NY;
"IPPNY's Perspective on New York's Energy Landscape"

Session 3 - COMMUNITY AND POLITICS - YOU MAKE A DIFFERENCE!

1:45 - 2:30 pm: "2015— The Fate of Oil & Gas in New York"; Senator Thomas O'Mara,
Esq., and Yvonne Hennessey, Esq., Hiscock & Barclay, Albany, NY

Who will control the Senate in 2015 and what does that mean for the SGEIS specifically as
well as the oil and gas industry? The presentation will then highlight key developments
relative to pipeline infrastructure in New York, focusing on key case law concerning the
FERC's approval of interstate pipelines; the interplay of the state permitting process before
the DEC and tactics being employed to delay and stop pipeline construction within New York.

2:30 - 3:00 pm: "Natural Gas and the Politics of New York"; Rolland Kidder, (Roily)
Retired - Director of National Fuel Gas Co., Executive Director, Robert H. Jackson Center
for Justice; former NYS Assemblyman; Author, Ashville, NY

What have been the politics behind the "moratorium" on permits and what can we expect
in the days ahead? How can the oil and natural gas industry in New York best
communicate and advocate its position going forward?

3:00-3:15 pm: Break

Session 4 - INVESTMENT WORKSHOP:

3:15 - 4:30 pm: "The Investment Prescription"; Ryan Smith, Educator, Senior Consultant,
Author, Speaker, Salt Lake City, UT

How can you, as an oil and gas professional, identify winning and losing investments?
What are the top five investment mistakes made by oil and gas professionals and how to
avoid them? How can you position your assets for growth in a volatile market? Come find
out from Ryan Smith, the author of "The Investment Prescription"

5:00 - 6:00 pm: Meet & Greet Cocktail Reception

6:00 pm: Dinner w/Keynote Speaker Jack Hubbard, Berman & Co., Washington, D.C.;
"Big Green Radicals: Winning Public Opinion, Undermining the Activist's Credibility &
Changing the Debate"

8:00 pm: Adjourn

REGISTRATION FORM

Registration deadline - November 5, 2014.

Registration includes technical seminar, two cocktail receptions, lunch and dinner.
Early Registration: On or before 10/24/2014
IOGA of NY Members [ ] $350

Non-Members [ ] $375

Regular Registration: After 10/24/14
A IOGA of NY Members [ ] $375

Non-Members [ ] $395

Spouse Registration [ ] $ 90*

(*lncludes cocktail receptions & dinner only - not for industry professionals)

Spouse Name (For badge)

Student Registration - Wed. only [ ] $ 50

- Tues. cocktail only [ ] $ 15

All meals are included in registration fee. IOGA of NY is charged for all meals
ordered, so please indicate your attendance at meals. Thank you!

11/11/14: [ ] Cocktail Reception

11/12/14: [ ] Luncheon [ ] Cocktail Reception [ ] Dinner
[ ] Yes, I would like to display at a small cocktail table for $50.00!

Contact Name:

Company:

Address:

City: State: Zip:

Phone: Fax:

cup

A Email: Date:

Total Amount Enclosed: $

Mail completed form with full payment to:

IOGA of NY, 38 Lake St., Hamburg, NY 14075

Payment can be made by CREDIT CARD on our website at www.iogany.org/events.

IOGA of NY reserves the right to restrict registration, ticket sales or admission to any IOGA event. No
registration refunds but substitutions may be made.

SPONSOR FORM

1 wlv^wll 1 Will VI

All sponsorships receive recognition on general signage at the meeting, a flyer
in the attendee packets, and in the next issue of our newsletter, The Pipeline.
Lscuuiiiic jur bfjufibuf bfiifj ib vvtzUfixzbuuy, vJLLuucr £y jui biyiiuyc uiiicbb
otherwise noted. (** Bag and lanyard sponsorship deadline is October 15 th to have
items imprinted with sponsor's name.)

General Sponsorships:

Platinum

[ 1

$1,500

Diamond

[ ]

$1,000

Gold

[ 1

$ 750

Silver

[ ]

$ 500

Bronze

[ 1

$ 250

Specific Sponsorships: (Please email your company logo in jpg format to info@iogany.org)

Dinner Sponsor [ ] $1,500
(Includes seating with keynote speaker)

Luncheon Sponsor [ ] $1,000

Cocktail Receptions

[ 1

$1,000

Attendee Bags

[ ]

$ 750**

Attendee Nametag Lanyard

[ 1

$ 500**

Breaks

[ ]

$ 250

Friends / Other:

$

Contact Name:

Company:

Address:

City: State:

Zip:

Phone: Fax:

Email:

Date:

Amount Enclosed: $

Mail completed form with full payment to:

IOGA of NY, 38 Lake St., Hamburg, NY 14075

Payment can be made by CREDIT CARD on our website at www.iogany.org/events.

THANK YOU FOR YOUR SUPPORT!

Hyatt Regency Buffalo

Two Fountain Plaza,
Buffalo, NY 14202

A block of rooms has been reserved for IOGA
of NY at $124.00 single or double occupancy.
For Reservations: 888-421-1442 or
https://resweb.passkey.com/go/oilandgas
(Room block available until 10/21/14)

In addition to the great line-up of speakers, Buffalo has much to offer.
There are architectural masterpieces by Frank Lloyd Wright and
others, world class modern art at the Albright-Knox Art Gallery,
touring Broadway productions at the magnificent Shea's Performing
Arts Center, the Grammy Award-winning Buffalo Philharmonic
Orchestra, a fascinating history, and countless festivals and events,
because Buffalo is alive with things to do and discover!

And, on top of entertainment, art, and culture, we have a natural
wonder - Niagara Falls - just 30 minutes away!

(Average daily temperature is low 50's during the day and in the mid
30's nightly.)

Want to tell others about your company?
Have a prospect to show?

Don't want to stand at a booth all day?

This year's Annual Meeting will bring a different approach to showcasing your
company's products and services. Limited to the first 16 respondents!

If you are attending the technical seminar you are welcome to advertise your company
through a small table-top display for just $50.00! Small round cocktail tables will be
provided throughout the cocktail reception / break area providing a chance to highlight
your company and display your business cards, promotional items and other material. We
will provide a stand-up sign with your company name and logo. Pipe, drape, or electricity
will not be available.

Just let us know on the registration form if you are interested!

KEYNOTE SPEAKERS

Gavin Donohue - Lunch Keynote

Mr. Gavin J. Donohue is the President and CEO of the Independent
Power Producers of New York, Inc. (IPPNY), a statewide trade
association organized in 1986. IPPNY represents more than 100
operators and developers of independent power projects, power
marketers, and suppliers of goods and services to the industry. Mr.
Donohue began his tenure at the New York State Department of
Environmental Conservation (DEC) in 1995 when he was appointed
Assistant Commissioner responsible for overseeing all legislative and
intergovernmental affairs at the agency. From December 1998 until
March 2001, he served the DEC as Executive Deputy Commissioner of the 3,700-employee
agency, as well as developing and coordinating the implementation of all major legislative and
policy initiatives impacting the environment. He holds a Bachelor of the Arts degree in Political
Science from Siena College in Loudonville, New York; attended the State University of New York
Nelson A. Rockefeller College of Public Affairs and Policy and Harvard University's, John F.
Kennedy School of Government.

Ryan Smith - Investment Workshop

Ryan Smith is one of the nation's leading experts on investing. He
has decades of investment experience and co-manages assets in
excess of $200 million. Ryan has presented at over 600
conventions, conferences, and seminars across the country with
excellent reviews. He has shared the stage with General Colin
Powell, Mayor Rudy Giuliani, Steve Forbes, Sarah Palin, Ben Stein,
President Bill Clinton, and many more. He has also taught at Cal
Poly State University and the University of Tampa. He was drafted
by the Baltimore Orioles and Anaheim Angels, but saw more potential in full-time investing. He
was invited to train Donald Trump's family at the Trump Tower at age twenty-six. His work has
been featured in NREI, The New York Times, and Bloomberg.

Jack Hubbard - Dinner keynote

Jack Hubbard is a Vice President at Berman and Company, a full-
service research and communications firm located in
Washington, DC. Berman and Company consistently excels in
getting its clients' and donor messages placed before the
public through aggressive media outreach. Berman and
Company spokespeople regularly appear on television and radio
programs and place over 250 Opinion Editorials in major
newspapers every year. Berman and Company recently
launched "Big Green Radicals", a public education campaign
designed to expose the radical nature of the anti-energy activist movement. Prior to Berman and
Company, Hubbard was employed by the United Bank of Switzerland and graduated from
Davidson College.